Trump Announces $4 Billion Audi Plant in Georgia, First U.S. Manufacturing Facility

President Donald Trump announced Saturday that Audi will invest approximately $4 billion to build its first U.S. manufacturing plant in middle Georgia, with capacity to produce 200,000 SUVs annually and create about 4,500 jobs.

Trump made the announcement at a campaign rally in Perry, near Macon, days before the November 3 midterm elections. He said Audi has committed to the investment in nearby Macon and described it as the single largest investment in modern U.S. auto industry history. “Think about that — 200,000 cars a year. That’s incredible,” Trump said. He attributed the decision to his administration’s tariffs on imported vehicles, steel, aluminum, and parts, stating, “Without tariffs, they wouldn’t be coming in.”

Audi CEO Gernot Döllner joined Trump on stage and said the company plans to produce its biggest and most premium SUVs in Georgia. “This is a long-term investment because we believe in the American market,” Döllner said. The plant is expected to assemble models including the Q7, Q8, and Q9 for North American customers.

Georgia Gov. Brian Kemp and Audi officials confirmed the project will be located at the Middle Georgia Megasite in Peach County, developed in partnership with Peach, Houston, and Macon-Bibb counties. Site grading is scheduled to begin in 2027, construction in 2028, and full production in 2031. Audi cited the region’s workforce, market access, supplier proximity, and speed-to-market as factors in the site selection. Georgia Quick Start will coordinate training with the Technical College System of Georgia.

Audi currently imports all vehicles sold in the U.S. market and has no existing American assembly plant. Company officials said the investment responds to conditions in the North American market. Separately, Volkswagen Group plans to expand capacity at its Scout Motors facility under construction in South Carolina by 25,000 vehicles a year, according to a U.S. official.

Trump also referenced broader auto industry investments he said total $40 billion and would create 30,000 jobs. The Georgia announcement comes as the administration has pressed automakers to expand domestic production amid higher tariffs. Audi’s global sales fell 7 percent in the first half of 2026, with U.S. sales down 16 percent this year.